Most of us have had some sort of experience with brainstorming sessions. Whether it be at school, work, or even at home, brainstorming sessions are a common way  to get the “creative juices” flowing. This week I want to talk about brainstorming, all the pros, cons, and in-betweens about it!

Brainstorming was originally thought up by Alex Osborn, an advertising executive who wanted to change the way people and teams came up with new ideas. He had some very specific rules for brainstorming that many of us still follow today. They were to generate as many ideas as possible, defer judgement on all ideas, generate wild ideas, and build upon each other’s ideas. While this pattern for brainstorming is great and has produced many positive results for groups, it’s not without its downsides.

Just like anything in life, if brainstorming isn’t done right, it’s not helpful. In fact, ineffective brainstorming can undermine a team and their efforts to develop new, groundbreaking ideas. I hope you’ll join me this week as I discuss the ins and outs of brainstorming. I’ll dive into the research and provide best practices for effective brainstorming.

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