Falling for the sunk cost fallacy leads to emotional bias, poor decision-making, and worse outcomes. Join me this week as I help you identify this fallacy and – more importantly – help you overcome this challenge for better decision-making.  

This discussion will help you:

  • Learn what the sunk cost fallacy is
  • See how emotional bias can lead to poor decisions
  • Develop a decision-making process that overcomes the sunk cost fallacy

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